Tasked with redesigning the old Residential Energy Assessments website with a more modern design, while ensuring accessibility across multiple screen sizes.
Project Duration: October 2023 - December 2023
The owner has experienced multiple problems with the existing website; often, the website breaks when accessed on mobile devices. This has led to issues for potential clients trying to get in contact, possibly costing the owner business. It is clear that a new design is needed to help both new and existing clients navigate the website.
Before diving straight into the design process, I wanted to analyze the existing website and interface. While communicating with the owner, we found that many issues arising from the mobile version of the site were related to margins and text sizes. This was critical to address while redesigning the new website.
Additionally, I also communicated that we needed an updated colour palette because the current scheme didn't meet accessibility standards (WCAG 2.1 Level AAA), which could pose problems for all users.
Below are the low-fidelity wireframes for the proposed changes to the existing website.
The user flow outlines the experience for the user: fast loading, clear navigation, and immediate access to key information enhance interest and engagement. This showcases company info, services, and unique selling points, ultimately leading to more business.
The updated colour palette is based off of the original palette, whilst increasing the contrast. This palette is a lot more accessible and adheres to WCAG 2.1 Level AAA.
Key metrics and data observations since design implementation.
Increase in website engagment
Google traffic duration
Email inquires
Given that this is my first real-world project, I have learned a lot and broadened my understanding of the design process. Each step in this journey is crucial, providing the foundational support needed to fully address and optimize the design outcome for the client. The work was challenging, but the outcome speaks for itself, especially with the results of the implementation.
There is no perfect design; everything can be improved. Future iterations could yield even greater outcomes for potential clients.
